Apple isn’t the only tech company to send out launch event invitations this week. If you’re keeping score at home, September is actually next week somehow, and Samsung is sneaking a virtual Unpacked in on September 4th before Apple hosts its annual iPhone event the following week. But it’s not just a convenient date to try and steal a little bit of Apple’s thunder — it’s the day before IFA kicks off in Berlin. Related: the event starts at 5:30AM ET / 11:30AM CET.
The event invite doesn’t give much away about what Samsung intends to announce. But if you’re an optimist like me who’s still hoping for a trifold announcement this year, doesn’t it look like that cube-type-shape is unfolding in more than one way? Wouldn’t IFA be a cool place to launch a trifold? I’m gonna hold out hope, but to be honest, I probably won’t watch the event live since it’s at 2:30AM PT. But if you’re planning to watch live at a more civilized hour, you’ll find the stream at Samsung.com and Samsung’s YouTube channel.
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