Microsoft first started using the "Xbox PC" term in a blog post announcing the Gears of Wars remaster in early May. It was a new branding effort designed to signal that games are available on PC through its own Xbox PC app and store. The Xbox PC branding didn't last long though, as Microsoft has now started using "Xbox on PC" instead. Which one is it, Microsoft?
The Xbox PC branding has been picked up by third-party publishers, with Focus Entertainment using it for a gameplay trailer in early June. Then on June 25th Microsoft introduced the Xbox on PC branding for its Hellblade II Enhanced announcement, but confusingly used both Xbox PC and …
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